CPI Interiors Converts to Decorating Den

May 31, 2012  by in UnCategorized   

By Home Furnishings Business in on June 1, 2012

CPI Interiors of Ontario plans to convert its 14-year-old design firm to a Decorating Den Interiors franchise.

Jerome and Catherine Pulcine, owners of CPI Interiors, also have been approved by Decorating Den Interior to assume ownership of current business and future development rights in the Province of Ontario from current owners Linda and John Fagg of Cambridge. The Pulcines will begin recruiting franchise owners throughout Ontario, adding to the existing 11 franchises there.

James Bugg Jr., president and CEO of Decorating Den, said the move is a milestone for the company's North American expansion. 

"The Pulcines built a very successful business similar to ours," he said. "Joining with us will provide them with the means to expand their local business and create new opportunities for others in Ontario to have their own interior decorating business. Additionally, the Pulcines will bring solid experience and leadership for the existing Decorating Den Interiors franchises in Ontario.""

 Jerome Pulcine, CEO of CPI Interiors, said he had been looking at ways to expand.

"We found an ideal match in Decorating Den Interiors," he said. "Our business concepts are very similar. "We both believe in a low-overhead model that brings great variety and convenience to our customers. As we begin to operate under our new name, we want to assure our customers that our service and product variety will be even better.""

Pulcine said the partnership will allow the operation to grow with Decorating Den's training and business operations' systems.

"We are excited to re-brand CPI Interiors as Decorating Den Interiors and to be able to provide new interior design and home furnishings business opportunities throughout Ontario," he said.

The Faggs have been positive contributors since opening their franchise in 1989," Bugg said, adding that they had been region of the year four times.

"We will miss them," he said, adding that they had developed franchises that are still operating in 11 Ontario cities.