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Frank to Lead Hickory Springs Int'l Sales
May 31,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on June 1, 2012
Richard Frank has joined furniture and bedding components vendor Hickory Springs as vice president of international sales.
Frank is responsible for growing Hickory Springs business in international markets as well as adding value to the clients and marketplaces the company already serves.
Most recently, Frank was marketing director at Global Sales Vista, a company he founded to help grow Asian and Canadian clients in the lighting industry. Previously, he spent five years as director of international sales for GE Lighting Solutions; and has 30-plus years of experience directing the international sales and marketing of companies in the broadcast systems, packaging machinery, polymer materials and weighing systems industries.
Richards 36 years of experience in international sales and marketing will be extremely valuable in helping us develop new markets and revenue streams for Hickory Springs, said Dwayne Welch, executive vice president and chief sales & marketing officer of Hickory Springs. Richards leadership will help us execute our global initiatives to expand the companys footprint in key international markets where Hickory Springs components add significant value to the industry segments we serve.