Gardner-White Renews with Alliance Data

May 29, 2012  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on May 30, 2012

Alliance Data Systems and Gardner-White Furniture have renewed the Detroit-area furniture retailer's private label credit card program.

"Since we opened our doors in 1912, Gardner-White has been committed to the highest standards of quality, value and customer service. The Gardner-White credit card program is critical to enabling us to bring our customers greater levels of value and flexibility every day, helping them bring home the furniture they and their families will enjoy for years," said Barb Tronstein, vice president and owner of Gardner-White. "We appreciate Alliance Data's expertise in the furniture space, and their multichannel credit and marketing tools. The credit card program has become an important extension of our brand, and has been a key catalyst for helping Gardner-White exceed its sales and marketing goals. We believe the card program plays a key role in making Gardner-White our customers' number one choice for home furnishings."

"Gardner-White is a valued Alliance Data client, and we are excited to continue collaborating with this innovative furniture retailer to drive enhanced levels of value for Gardner-White cardholders," said Melisa Miller, president of retail services for Dallas-based Alliance Data. "We're confident in the card program's ability to continue to help Gardner-White measurably drive sales and deliver a superior in-store and online experience to its customers."

Warren, Mich.-based Gardner-White operates seven stores and a warehouse in southeastern Michigan. Gardner-White is moving its corporate offices and distribution center to Auburn Hills, Mich., this summer, where it will open a new 85,000-square-foot store in the same facility.