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Norwalk Promotes 4 to VP
May 28,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on May 29, 2012
Upholstered furniture vendor Norwalk Furniture has promoted Phil Cline, Carrie Norris, Tim Hallock and Reyna Moore to vice president.
Norwalk, Norwalk, Ohio, made the moves to strengthen the executive management team while providing greater autonomy to its key executives.
In our re-birth during the past three-and-one-half years, this executive team has not only turned the company around financially, but has strengthened and expanded our product line, improved customer service, broadened our customer base, and launched an integrated marketing program, said Dan White, Norwalk Furniture president. Now it is time to give each one the full credit they deserve and the titles they have earned, along with added responsibilities and the ability to directly execute their ideas.
Cline has been promoted from director to vice president of eastern regional sales, concentrating on building and supporting current business, expanding into new markets, and directing field sales operations in the eastern United States. He began his career with Norwalk as a sales representative in 1980.
Norris was promoted from director to vice president of business development. She joined Norwalk last year, bringing 13 years of retail experience. She will continue to build and support current business, lead expansion into new markets including the World Market Center Las Vegas, and direct field sales operations in the western United States.
Norwalk Furniture is in an aggressive double digit growth mode, but we have not lost sight of how critical it is to maintain close contact with our dealers and to provide greater support to our sales representatives on both coasts," White said. "Phil and Carrie will be in positions to be responsive, to keep the executive team in touch with what is happening on retail floors and to determine how Norwalk can continually better serve our dealer partners."
Hallock, who has more than 28 years of manufacturing experience at Norwalk Furniture, will focus on managing manufacturing operations to meet double-digit growth while maintaining the companys 35-day delivery policy.
Of course, added sales means that our manufacturing plant must not just keep up, but strategically improve, and be as innovative in production as we are in our product design, White said. Tim Hallock has been promoted from director to vice president of manufacturing because he thoroughly understands our manufacturing processes but also has effectively streamlined production by constantly looking for a better way.
Moore assumes the merchandising lead in addition to her current responsibilities for marketing, communications and Web strategies. She has worked with Norwalk since 1994 serving in leadership positions in international sales, customer service, operations and management of the companys licensed brands.
Reyna Moore, who has been serving as director of marketing now becomes vice president of marketing and merchandising. She understands consumers and how to speak to them through traditional and web-based marketing, White said. Reyna is well equipped to take on the lead role in directing our merchandising and product development in coordination with Caroline Hipple and Dixon Bartlett of HB2, which provides trend forecasts, fabric selection, showroom design and product development direction to our internal merchandising team. We look forward to seeing how Reyna will add her special touch to the development of new products.