Diamond Mattress Introduces Gel Line

May 22, 2012  by in UnCategorized   

By Home Furnishings Business in on May 23, 2012

Bedding supplier Diamond Mattress is rolling out its CoolTouchGel line aimed at giving retailers a competitive pricing option in gel memory foam mattresses.

Starting retail prices for the company's new line will be $999 for a queen.

"Our mission is and has been to provide retailers with engaging and innovative mattress designs of better quality than those offered by the major brands, but at real and recognizable values that attract shoppers," said Shaun Pennington, vice president. "Considering the quality components in these new beds, their aesthetic appeal on the sales floor and their industry-leading 25-year warranty-all at 30 percent less cost to the retailer-the CoolTouchGel line more than meets the objectives of our company mission," he said. 

The line features premium, fully ventilated, open-cell CoolTouchGel memory foam infused with gel beads for added support and cooling.  This layer is at the top of the bed and not buried under layers of material.

"We think of the effect of this design as 'The bed and body as one,'" Pennington said. "By bringing to the very top of the mattress those premium components that factor most in delivering a great night's sleep, we can promise maximum pressure relief, superior comfort and no sagging or body impressions."

CoolTouchGel models, which also feature Eco-Flex foam cores, are available in 10.5- and 12.5-inch mattress heights. The beds can be used with adjustable bases or with Diamond's hardwood foundation.      

  Designed to attract shoppers on the sales floor, the collection has stretch knit covers in a white sculpted floral, accented with bands of upholstery-grade, tan-colored fabric on the borders. The covers are skin-friendly and pass Oeko-Tex Standard 100 testing for harmful materials. 

The line is backed by a range of in-store support materials including coordinated top-of-bed dressings, brochures, banners, demo units and display inserts.