Frenzel Joins Broyhill in New Position

May 17, 2012  by in UnCategorized   

By Home Furnishings Business in Case Goods on May 18, 2012

Bruce Frenzel has been vice president of merchandising and strategic accounts, a new position, for Broyhill Furniture.

Frenzel will lead Broyhill's case goods product development and merchandising team, along with heading up the sales team focused on the company's key retail partners. He reports to Mark Stephens, Broyhill president.

"Adding an industry professional, like Bruce Frenzel, to Broyhill is strengthening our entire team," Mark Stephens said. "We look forward to leveraging his sales leadership and product expertise in case goods." 

Most recently, Frenzel was vice president of sales and marketing for case goods supplier Thornwood Furniture. Prior to that, he was vice president of sales and marketing for Huntington Furniture.

"After many years in this business, I'm excited to be able to contribute to the growth of such an iconic brand," Frenzel said.