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Del Sol to Open West Phoenix Flagship
May 13,
2012 by in UnCategorized
By Home Furnishings Business in Furniture Retailing on May 14, 2012
Del Sol Furniture will celebrate the grand opening of its newest Phoenix-area location on Saturday with a ribbon cutting and community event.
Phoenix City Councilman Daniel Valenzuela of District 7 will be on hand to assist with ribbon cutting at the store at 83rd Ave. and Indian School Rd., as well as other leaders from the surrounding business community. The event will begin at 10 a.m. with the ribbon cutting ceremony at 11 a.m. A free community expo will continue throughout the day until the store closes at 8 p.m.
The community expo will feature booths representing local businesses and community organizations as well as food, live music, entertainment and gifts for the entire family. Prizes will be awarded throughout the day to expo attendees, as well as special giveaways and discounts to store customers.
At 25,000 square feet, this newest location is Del Sol Furnitures largest to date, nearly double the size of its next largest store and represents a significant investment in an area previously underserved by home furnishing retail options. The company is taking advantage of the larger location to offer more product selection and is looking to establish the location as a flagship for the furniture brand. Additionally, the family-owned operation is committed to the revitalization of the surrounding West Phoenix neighborhood and contributing to a healthier local economy. The store has already created ten new sales, support and management positions within the company with the potential for more growth in the future.
Opened in 1997 as Muebleria Del Sol by Venancio and Rosa Macias, the company has grown to four valley locations including Red Tag Furniture at Arizona Mills Mall, which coincided with a rebrand from a mostly Hispanic market segment to a more general consumer reach. The company has evolved into a second generation family-owned furniture retail business with son Alejandro Macias and Daughter Minerva Macias-Maestas now at the helm.