Daily News Archive
Brought to you by Home Furnishings Business
Dentale to Lead Caber Sure Fit U.S. Sales
May 13,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on May 14, 2012
Furniture and bedding protection vendor Caber Sure Fit has named Mark Dentale vice president of U.S. sales.
The move comes as the Canadian company prepares to expand operations south of the border. Dentale has spent nearly 30 years with Simmons, Sealy, Spring Air and Natura World.
For the past 11 years we have forged close relationships with the leading retailers in Canada, helping them merchandise and deliver extraordinary ROI in the furniture protection category. We are excited to have Mark lead our sales expansion efforts in the U.S., said Markham, Ontario-based Caber Sure Fit President and CEO Bernard Weinstein. He is a seasoned executive, a known top sales and management performer in the furniture and mattress industry with key experience in both retail and wholesale sectors. With his extensive industry insight and strong business relationships, he is the ideal person to help us expand into the U.S.
Just prior to joining Caber Sure Fit, Dentale served as vice president of sales for Natura World. Previously, he led northeastern sales at Spring Air from 2007 to 2008. From 1997 to 2002, Dentale was divisional vice president of sales at Simmons, overseeing the account representatives and manufacturing for the companys eastern U.S. territory. Dentale began his sales career in 1982 as a territory manager for Sealy, eventually becoming a regional sales manager for the company.