WebCollage Teams with Bush

May 13, 2012  by in UnCategorized   

By Home Furnishings Business in Internet on May 14, 2012

WebCollage, a publisher rich product information for retailer Web sites, has entered the furniture category in an agreement with RTA furniture vendor Bush Inds.

WebCollage, which historically has worked most closely with consumer electronics and technology manufacturers, provides detail-rich online product descriptions including videos, tours, images and text. WebCollage manages real-time, automatic content updates across a network of retail Web sites, assuring a consistent and intact branded shopper experience throughout the online retail channel.

"Bush Furniture is committed to improving the online shopping experience for our customers in all of our channels, and we believe excellent content is critical to success. Content distribution and maintenance is a significant challenge in this regard and we are impressed by WebCollage's unique solution and excellent distribution," said Bush Executive Vice President Mike Evans. "We're planning to leverage their best practices and success in the electronics channel and bring that capability to our retail partners in the furniture category."

"We have run more than 50 detailed A/B tests with the world's largest retailers and see uplift within 8 percent to 36 percent in conversion solely due the rich information that manufacturers publish using WebCollage," said WebCollage CEO Scott Matthews. "We are very pleased to expand our turnkey solution to Bush Industries and the Furniture and Home Furnishings categories. We have every confidence they will see similar results."

Evans said Bush currently has 13 products across seven retailers with plans to expand more as the ready-to-assemble furniture vendor refines its content strategy, and will add products as it better understands how WebCollage's metrics are affecting sales.