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ISPA Upgrades 3 Web Sites
May 10,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on May 11, 2012
The International Sleep Products Association upgraded its own Web site and those of BedTimes and the Better Sleep Council.
The look, content and functionality have been improved for a more positive experience for ISPA site visitors. Along with its main Web site, ISPA's upgrades include its Better Sleep Council consumer education arm, and ISPAs industry magazine, BedTimes. Both sites have improved users' experience when visiting the sites, increased visibility on the Web and decreased maintenance costs.
Online communication is an important part of our overall communications strategy, said ISPA Vice President of Membership and Communications Mary Helen Uusimaki. With the redesign, weve improved each sites navigation so visitors can find relevant information quickly. Visitors will also enjoy a wider use of multimedia and visuals. And with a more robust search engine optimization strategy, our messages will reach a wider audience than ever before.
Specific changes follow include:
* BedTimes: All news and feature stories are slotted into categories, making it easier for visitors to find relevant information. Share buttons allow articles to be quickly distributed via email or social channels.
* Better Sleep Council: Improved navigation makes information related to sleep versus mattresses and top-of-bed products easier to find. Increased content on improving sleep and mattress selection adds value for the consumer audience, while resources for the retail community help spread timely messages around BSC campaigns, including May is Better Sleep Month.
* ISPA: Refocused content and an increase in multimedia and other visual elements improve efforts to communicate with members effectively.