Leggett & Platt Gets Sassy with Hybrid Video

May 10, 2012  by in UnCategorized   

By Home Furnishings Business in Advertising on May 11, 2012

Bedding components manufacturer Leggett & Platt (NYSE: LEG)  has unveiled a super-charged music video that explores how the term hybrid relates to the mattress industry.

The video, "Get Hybrid" combines rap, humor and bedding knowledge to draw attention to the Ultimate Hybrid, a mattress made with the company's Comfort Core products. The video was created by Second City Communications, the corporate services division of the improv-based comedy theater in Chicago.

"When it comes to comedy, nobody does it like The Second City," said Mark Quinn, segment vice president of marketing. "In addition to being professional improv comedians, their team knows how to intersect a business objective with a creative solution."