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Trump Home and Serta Launch New Mattress Technology
May 6,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on May 7, 2012
The Trump Organization and Serta Mattress have launched new technology for mattress comfort and support technology with the Trump Home iSeries mattress collection.
The collection features Sertas exclusive iSeries technology, combining Sertas finest comfort innovation with its most advanced innerspring support system. For the first time, Sertas exclusive Cool Action gel memory foam is combined with its Duet Coil individually wrapped coil-in-coil support system for a luxury sleep experience, combining the benefits of memory foam with the traditional support of an advanced innerspring.
Sertas Cool Action material is infused with Sertas exclusive MicroSupport gel, for up to seven times more cooling comfort and up to two times more support than ordinary memory foam, according to the company. Every Trump Home iSeries mattress combines this advanced material with Sertas Duet Coil Support System, which is designed to respond to each sleepers body for balanced comfort and deep, postural support. All Trump Home iSeries mattresses are compatible with Sertas Motion Perfect adjustable foundation.
These mattresses are the newest addition to the successful Trump Home collection, which in addition to mattresses includes lighting, bath textiles and accessories, and crystal stemware, barware and giftware. Trump and Serta introduced Trump Home mattresses in 2009, appealing to consumers interested in experiencing the Trump lifestyle at an affordable price. The expansion into the gel memory foam category now offers the same affordable luxury of Trump Home to mattress shoppers interested in the latest gel memory foam technology.
Together with Serta, we have raised the bar on what customers can expect from their mattresses, said Cathy Hoffman Glosser, executive vice president of global licensing for The Trump Organization. With this new collection, we are able to offer the luxurious sleep experience of a five-star property in the comfort of your own home. We have combined the best of both brands--the high quality and attention to detail synonymous with Trump coupled with Sertas latest technology--to deliver a unique and innovative product at a great value.