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Fiore Joins Bernhardt as VP
May 6,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on May 7, 2012
Furniture industry veteran Ron Fiore has joined Bernhardt Furniture as vice president, residential creative director, a new post at the full-line furniture vendor.
Fiore serves as the primary internal consultant on all residential product development and branding activities. He will work with Lenoir, N.C.-based Bernhardts merchant teams to focus the companies various product categories into a unified, cohesive look.
Fiore reports to Alex Bernhardt Jr. newly appointed CEO and President.
I have always admired Ron as one of the premiere creative talents in this industry, and we are honored to be working with him," Bernhardt said. "Bernhardt has always been known for innovative products and our partnership with Ron should bolster that capability and help focus our brand image.
Fiore spent the past 11 and a half years as creative director with Hickory Chair, where was been a key driver behind the development of the company's look and brand. Prior to Hickory Chair, he worked with Marshall Field's, Baker Furniture and J Peterman.
He will work with the Bernhardt's branding team to guide the development of a consistent brand message to be delivered across multiple platforms--advertising, public relations, internet and other consumer touch points. ¨¨The company said it is adding the position, because it wished to strategically refocus its residential business to emphasize Bernhardts position as the design leader in the home furnishings industry. ¨¨It is a privilege to be working with the extraordinary team at Bernhardt at such an exciting and pivotal time in the companys history," Fiore said. "The company is committed to setting a new standard in design leadership.