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Pure LatexBliss Opens Brussels Showroom

By Home Furnishings Business in Mattresses on May 4, 2012

Latex International division Pure LatexBliss, will open its first permanent European showroom in Brussels, Belgium on Tuesday.

The 884-square-foot showroom is located at the Trade Mart Brussels center in space D-334.

€œThis is the perfect time to expand our international presence and position Pure LatexBliss as the go-to company for Talalay latex bedding worldwide,€ said Shelton, Conn.-based Pure LatexBliss Co-Founder and CEO, Kurt Ling. €œWe chose Brussels because in addition to already having a presence in the city, as one of the largest international business hubs in Europe, its central location allows us easier access to the broader European market.€

The new showroom will highlight the company€™s Slow and Fast Response Latex collections, all featuring ActiveFusion Climate Control, as well as its uniquely designed Talalay latex mattresses. All products will continue to be made in the United States and shipped overseas to accommodate various sizes for each international market and ensure that all mattresses, toppers and pillows provide the same comfort and feel.



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