Innovations International, Snibbe Partner on Rug Sales Technology

April 25, 2012  by in UnCategorized   

By Home Furnishings Business in on April 26, 2012

Innovations International and Snibbe Interactive have partnered to co-develop consumer interactive sales solutions for rug retailers.

Interactive solutions include Snibbe's SocialTouch platform, an touch table that takes a consumer on a visual journey to select the ideal rug from a large retail collection. In tandem to the table, SocialFloor projection technology can be used to view selected area rugs in high resolution and on various types of flooring or surfaces.

Consumers can also explore a virtual room experience that can be customized specific to detailed criteria of client's needs helping consumers imagine the ideal rug in a designed space.

Innovations International and Snibbe Interactive are collectively developing the sales solutions because consumers want a more interactive and immersive sales experience in a retail space. Having become accustomed to interactive apps on mobile devices, consumers are prepared to be engaged in the sales process in a retailer's space. 

Innovations International will power the new sales solutions with its eCatalog engine, which has aggregated more than 30 major area rug vendors and more than 125,000 area rug SKUs into a single retailer management solution. The application is SaaS (software as a service) for retailers who leverage eCatalog to keep up to date with vendor collections, pricing and who use the system to sell more area rugs from a virtual inventory.