Ikea Portland Completes Redesign

April 25, 2012  by in UnCategorized   

By Home Furnishings Business in Display on April 26, 2012

Swedish home furnishings retailer Ikea's Portland, Ore., store has completed a redesign of its "Accessories Marketplace."

This redesign updated the merchandising platform in departments such as cookware, bedding, lighting, home organization and textiles to ensure customers are inspired by the most current display layouts and standards, unique to Ikea stores. The store remained open and operational during the design and implementation of this redesign.

Ikea Portland will mark the official completion and reopening of the newly updated Marketplace this weekend with a celebration that includes special 3-day-only product offers, free blue bags for the first 500 visitors each day and a free prize drawing for a $500 Ikea Gift Card. In addition, on Saturday at 1 p.m., the Ikea Portland design team will be holding a free Insider Ideas Seminar on refreshing your home with textiles.

"After several months of hard work, we are thrilled to fully reopen our Marketplace section to customers," said IKEA Portland store manager Alessandra Zini. "They now will find more inspiring, updated displays, new products, a redesigned layout and an even better shopping experience."

For nearly three months, this IKEA store underwent a phased transformation of the store's entire marketplace level (downstairs), requiring department closures, relocated displays, temporary detours, and a reduced product selection. As part of this effort, 100 percent of the marketplace displays, product bins, shelving and merchandise communications were revamped. The initiative also re-shaped the flow of the marketplace and enhanced the customer path to feature new vignette areas and to highlight the increased exposure customers now will have to many of their favorite products available throughout the various accessory departments.

IKEA aimed to minimize any disruption or inconvenience to customers during the renovation process.

"We recognize this project may have required flexibility, patience and understanding by our customers, but we are confident the result will be worth it to visitors looking for home furnishing accessories," Zini said.