La-Z-Boy Furniture Extends Partnership with Brooke Shields

April 21, 2012  by in UnCategorized   

By Home Furnishings Business in Advertising on April 22, 2012

La-Z-Boy Furniture and Brooke Shields have extended the "Live life comfortably" advertising partnership that debuted in November 2010.

The brand campaign with the actress features a broad assortment of products, and since the introduction of the commercials and ads in the 2010, the company has experienced an increase in overall sales.

"We have been very pleased with our association with Brooke and with the overall "Live life comfortably" campaign," stated Doug Collier, chief marketing office at La-Z-Boy. "Brooke represents what many of our customers are and aspire to be-a stylish woman committed to her home, job, and family. We could not have picked a better representative for the La-Z-Boy brand and our customers. We are thrilled to continue this partnership."

The campaign will continue to focus on educating female consumers that La-Z-Boy comfort fits their lifestyle, as well as educating them about the company's wide selection of furniture beyond its well-known recliner. The "Live life comfortably" campaign features the relaxed side of Shields and the up-to-date and range and variety of La-Z-Boy furniture.

"Partnering with La-Z-Boy has been a great experience and I am looking forward to continuing my relationship with the brand," Shields said. "I love the work we've done together and while the brand is iconic for comfort and quality, it has been so much fun showing everyone all of their beautiful sofas, sectionals, tables, ottomans and more. I grew up with La-Z-Boy furniture in my home and it is exciting to see how much the collection has evolved beyond its legendary recliners."

New television and print ad production will begin in May, with new ads to begin running in the summer and continuing to 2014. The national cable TV buy includes more than 20 networks and print ads will run in top women's and shelter publications.

Check out a sampling of the commercials.