Lane Furniture Celebrates 100 Years

April 19, 2012  by in UnCategorized   

By Home Furnishings Business in Motion Upholstery on April 20, 2012

Motion furniture vendor Lane Furniture will celebrate its 100th year in business during High Point Furniture Market.

As part of the celebration, Lane will offer dealers market specials including its "Oldies But Goodies" sale, which includes incredible on more than 20 best-selling products in recliners, stationary and motion furniture. In addition, Lane will launch an external consumer campaign consisting of monthly e-mail marketing, Web site promotions, sweepstakes and more, starting on June 1.

Lane's roots began in 1912 with a focus on comfort, quality, value and innovation. These have remained hallmarks of the company from the moment John Lane and his son Edward purchased a box plant in Altavista, Virginia in March, 1912 and founded the Standard Red Cedar Chest Company. In the 1920's the company officially adopted Lane as its name and established a research and development program--unheard of in the furniture industry at the time. Lane also started mass marketing with its first national advertising campaign, which would lead to consumer popularity for decades to come.

Lane saw an opportunity to capitalize on a revolutionary technology, the television, and expanded the product line into home entertainment by producing TV cabinets for General Electric, and also began designing and building occasional, case goods and accent pieces.

In the 1970€™s Lane bought a small reclining chair company in Tupelo, Miss., named Action Industries. Since that time, Lane has set several industry milestones, including 19 mechanical patents, and industry firsts such as the Wall Saver mechanism.
 
In 1997, Lane negotiated the first joint venture between a major furniture maker and a high-profile specialty retailer--Eddie Bauer.  Lane then quickly followed that with two more joint ventures with iconic brands, National Geographic and Country Living.

As a leader in recliners and one of the highest ranked brands consumers recommend to others, Lane continues to innovate with enhancements like extended footrests, adjustable headrests and perfect pitch adjustment. New modular seating solutions, C3 pocket coil seating for unsurpassed comfort and eco-responsible cushions are just a few of the examples from recent years.

As Lane moves into the next decade, design will continue to focus on innovative products for life around the TV  with more built-in, technology-based functionality, more modularity, more comfort, and more value to the customers.

"It has been an incredible journey, and we are focused on the future," said Greg Roy, president of Lane. "We are committed to the same level of innovation, growth and quality that have become hallmarks of everything Lane stands for."