HFIA Partners with Focus Media

April 19, 2012  by in UnCategorized   

By Home Furnishings Business in Advertising on April 20, 2012

Home Furnishings Independents Association has joined with Focus Media Co. to offer member dealers an all-inclusive marketing and advertising services.

Through Focus Media, member retailers have the ability to execute professional marketing and ad campaigns targeted to their specific customer through a broad base of Web, print, direct mail, and broadcast media. Focus Media provides the expertise to allow home furnishings dealers to focus on the details of running their business while maintaining a strategic, customized advertising program.

A veteran of the retail furniture industry, Focus Media understands the challenges facing independent retailers and brings a new approach and original ideas to meet their advertising and marketing needs.

"When you€™ve been doing advertising for your business as long as I have, it's easy to get caught up with doing the same thing over and over," said Frank Brame, Carroll Furniture, Alexandria, La. "The Focus Media program for HFIA members gives me fresh eyes and expertise that I can use. We're spending the same money but in more effective ways."

Focus Media provides association members with annual marketing and advertising plans, nationally negotiated media rates, creative media design, Web design services, and point of sale materials.

"Independent retailers wear so many hats in their businesses that it's sometimes hard to step back enough to gain perspective on how they can be more effective," said Jim Bullock, managing director, Focus Media, Northbrook, Ill. "Marketing is a perfect example of that--doing the same thing produces the same results. For different results, you need to try another approach. HFIA's advertising/marketing program with Focus Media is that 'other' approach."

Focus Media is a national media group focused exclusively on developing and executing advertising and marketing campaigns for the home furnishings industry. Clients have included local home décor stores, publically traded multi-store chains, regional chains and boutique specialty stores in the United States, Mexico and Canada.