Anthony Arthur Steps out in High Point

April 19, 2012  by in UnCategorized   

By Home Furnishings Business in Case Goods on April 20, 2012

Anthony Arthur Furniture, a new wood furniture vendor, debuts tomorrow at High Point Furniture Market in Space M-1301 of the International Home Furnishings Center.

The 16,000-square-foot showroom takes up the entire 13th floor of the IHFC's Main wing, said Art Lanciers, a co-founder of the company with Tony Yang. Lanciers expects the location to be a "destination showroom," with product presented in fully accessorized vignettes organized by lifestyle collections.
 
At market, Anthony Arthur Furniture will launch five collections in styles ranging from traditional to transitional and contemporary. The collections include bedroom, dining room, home office, home entertainment, upholstery and occasional furniture. Three of the collections will be available in two finish options, and one of the collections will feature three finishes.
 
"We are bringing out a comprehensive program of fresh styles with exceptional value," said Lanciers, a former vice president of merchandising with American Signature who has nearly 40 years of retail experience. "We are reaching as high as we can with fashion and quality while still delivering very strong values."
 
In creating the line's initial collections, Lanciers and Yang--former vice president of international sourcing at Value City with 26 years of experience at retail and 23 years in furniture manufacturing--tapped some of the industry€™s best-known designers. They include Leonard Eisen, the creator of Pulaski's legendary Keepsakes collection; Hilco Woudstra and his son Derek; Dave Miedema; and Chuck Montalbano.
 
Eisen, who has created a European traditional collection for AAF, will be at market along with all of the other designers, said Lanciers.

"Designers are often hidden away in the back room at market, or not there at all," he said. "We want our retailers to be able to spend time with our designers so they can get a complete understanding of why this furniture is so different."
 
According to Lanciers, all of AAF€™s collections incorporate "the types of construction, style and finishing details you don't typically see. And across the board, the quality is truly exceptional--it's heirloom quality."
 
Anthony Arthur Furniture will be sourcing all of its collections from Asia, where Wang, a Taiwan-born engineer, has deep experience and contacts.

"We've 'engineered out' the problems retailers typically see in import product so  problems do not end up on store floors or customers' homes," said Lanciers. "We have developed a great group of manufacturing partners."
 
AAF is based in Columbus, Ohio.