Select Comfort's Ad Push Awakens Growth

April 17, 2012  by in UnCategorized   

By Aggregated Content in Bedding on April 18, 2012 from http://www.startribune.com/business/148021845.html

Select Comfort Corp.'s efforts to make more consumers aware of its Sleep Number brand appear to have paid off in the first quarter for the company, which Wednesday reported a 36 percent gain in sales.

The strong results were fueled in part by a 48 percent increase in advertising spending by the Plymouth-based company during the period ended March 31.

Select's healthy sales also reflect an ongoing recovery by the bedding industry, which took a beating during the housing downturn.

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