Tag Furnishings Group Re-Brands

April 17, 2012  by in UnCategorized   

By Home Furnishings Business in Advertising on April 18, 2012

Trade Associates Group Ltd.(TAG) has rebranded its Tag Furnishings Group furniture division as "tag furniture."

When launched in 2008, the furniture line became "tag furnishings group," or "tfg," because the collection was marketed separately from tag's tabletop and home decor collections.

"We have since learned that there is a natural synergy between our furniture and our home decor products that we could expand upon and maximize," said Joe Fahy of tag, Chicago. 

For example, new folding outdoor furniture coordinates with tag's extensive selection of garden decor items. And because of the durability of tag's dining tables and shelving units, several SKUs are purchased by retailers for in-store display, but also made available for sale to consumers. tag drop ships these orders so smaller stores can add them to their mix without taking up valuable inventory space. On the flip side, furniture retailers have found multiple ways to take advantage of tag's selection of basics, tabletop and decor.

"With the rebranding we're looking to further expand our dealer network," Fahy said. "We're looking for drivers, so to speak. We're adding new products and new merchandising tools, including several upcoming promotions."