Cal Lighting Grows in High Point

April 15, 2012  by in UnCategorized   

By Home Furnishings Business in Lighting on April 16, 2012

Lighting vendor Cal Lighting has remodeled its High Point Furniture Market showroom and expanded by more than 50 percent.

The company, which shows in a 2,233-square-foot showroom in Space 309 in the Design wing of the International Home Furnishings Center, has taken an additional 1,339 square feet in a neighboring space, for a total of 3,572 square feet.
 
For the upcoming market, Cal Lighting is redesigning the entire showroom to create a bigger "wow factor," said Bob Cooper, national sales manager. "We've hired the well-known design firm of Barbour Spangle in High Point to give us a completely new look. The expanded space will be much more open, with unique shelving and other display treatments that will really spotlight our products."
 
Because Cal Lighting's line has been steadily expanding, it needs the additional space to showcase the full range of what it has to offer, Cooper said. Its diverse line includes rustic, wrought iron, mission/mica, lifestyle, juvenile, traditional/classical, task/functional and track/display lighting, as well as wall mirrors.
 
This market, Cal Lighting will introduce about 40 chandeliers--a new category for the company--as well as 70 new portable table, desk and floor lamps in traditional, transitional and contemporary styling.
 
In addition to furniture stores, Cal Lighting sells a mix of lighting specialists, department stores, catalog companies, office furniture stores, hospitality design firms, hotels/motels, display/exhibit design houses and e-tailers. The company is based in Ontario, Calif., where it has a 100,000-square-foot warehouse that carries inventory of all of the items in its catalog, and manufacturing facilities in China.
 
With the expanded showroom space, Cal Lighting plans to serve lunch to retailers each day during market.