Pottery Barn Kids Has its 1st Organic Crib Mattress

April 5, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on April 6, 2012

Natural and organic bedding producer Natura World and Pottery Barn Kids have teamed up to sell Natura's organic crib mattress and mattress protector.

This represents Pottery Barn's first organic crib mattress offering. The products will be sold in stores nationwide and online at PotteryBarnKids.com.

"Families are willing to make a greater investment when it comes to their children's health," said Natura World President Ralph Rossdeutscher. "With our deep-rooted expertise in natural and organic bedding, we can provide Pottery Barn Kids customers peace of mind by providing a comfortable and healthy sleep haven for their children."

The naturally hypoallergenic, antimicrobial and temperature regulating, the mattress, which retails for $549 is constructed of a pure organic cotton ticking and pure organic wool lining and includes a removable cover. The core features two-inches of all natural coconut fiber and two-inches of all natural latex.

To protect the crib mattress from common leaks and stains, Pottery Barn will also carry Natura's Puddle Pad. The hypoallergenic pad creates a naturally breathable barrier with moisture resistant Natura Cry Less Wool, discouraging the growth of bacteria, mold and mildew. Made of natural fibers, the Puddle Pad is free of the harmful toxins and chemicals. The machine washable and dryable pad retails for $79.