"The Factory" Sets for Production

March 27, 2012  by in UnCategorized   

By Home Furnishings Business in High Point on March 28, 2012 Groupe Bermex is set to open "The Factory," featuring 10 Canadian home furnishings brands at Spring High Point Furniture Market.

Located at 400 W. English Rd., the 95,000-square-foot building's exhibitors include  established vendors Bermex, Dinec, Shermag, Jaymar, Midi and Bertanie, which are moving from their prior showrooms; and four brands new to dealers here: Dezmo, D-10 Furniture, Jaymar Mattress and Liinz.

The Factory is a permanent, consolidated showroom for the brands listed, all of which are managed by Quebec-based Groupe Bermex Inc., a holding company for one of Canada's largest vertically integrated furniture manufacturing operations.

Groupe Bermex has invested in growth, infrastructure, and diversification since 2005 through both the acquisition and creation of Canada-based furnishings companies, according to Daniel Walker, president and chief of commercial operations.

"The launch of The Factory in April is the culmination of our vision to give home furnishings dealers the product differentiation at retail they need to grow sales, along with the efficiencies and exceptional service that a fully integrated back-end operation can provide," says Walker. "With economic rebound in sight for the U.S., we have no doubt this is the right time for our debut. We very much want to be every dealer's ultimate High Point Market destination."

The Factory aims to provide a one-stop shopping experience for furniture retailers, with major product categories represented, such as dining, bedroom, home entertainment, youth furniture, seating, in styles ranging from contemporary to transitional and traditional. Casual and formal furniture products at a variety of price points include case goods made from solid wood, upholstered items, accent items, and bedding. Customization options for sizing, finishes, and hardware, for example, and quick deliveries for many of the product lines, are designed to address the needs and expectations of today's furniture shoppers. 

A dedicated, multi-vehicle shuttle service, accessible by calling 336.882.3950 during market dates will transport buyers to and from The Factory's four-floor showroom. The red brick building with its original water tower was a former hosiery mill built early in the last century, and is situated at the perimeter of downtown High Point. Dealer parking is also available on-site.

The Factory will kick off High Point Market with a grand opening event for the companies' dealers on Friday, April 20, beginning at 6 p.m.