Edenvale Moves Simply Pendant Lighting to In-House Platform

March 26, 2012  by in UnCategorized   

By Home Furnishings Business in Internet on March 27, 2012 Online retailer Edenvale Shoppes has completed migration of SimplyPendantLighting.com to its in-house e-commerce platform.

Edenvale is currently working through an expansion of its product assortment after purchasing several companies, including Simply Pendant, in last year's fourth quarter.

The company said Simply Pendants move from Yahoo Merchant to Edenvale's in-house technology will result in a 15 percent increase in conversion.

"With the addition of the Barnes & Wagner organization to the Edenvale Shoppes family in 2011, we knew we would see fantastic results in the migration of their Home Lighting and Fireplace Web sites to our e-commerce platform," said Jesse Akre, Edenvale Shoppes president and CEO. "We saw an immediate increase in consumer page views--time spent by the visitor on the site, as well as a substantial drop in the bounce rate associated with search; thus resulting in an immediate increase in conversion. The customer now has the ability to view more products with less effort--translating into positives for both parties."

Since Edenvale launched its first patio furniture site in 2003, it has grown to include more than 40 e-commerce sites using its own proprietary technology.