Root Takes IHFRA Reins

March 26, 2012  by in UnCategorized   

By Home Furnishings Business in Executive Changes on March 27, 2012

Mike Root has been elected the 74th president of the International Home Furnishings Representatives Association.

Root, president of Omaha, Neb.-based Furniture Sales of Mid-America, has been active in the Association for the past four years, helping drive membership and rep benefits to make IHFRA one of the most dynamic sales rep organizations in the country.
 
He is a third generation furniture representative with past experience in retail, rental, and wholesale; and his company, Furniture Sales of Mid-America, is a furniture wholesale and rep company servicing retailers in the Midwest and Rocky Mountain states and this year celebrates its 50th year in business. Root works with his father, Emmet Root, who started the company and still is quite active after 50 plus years on the road.

FSMA's top lines currently represented include Hughes Furniture, Progressive Furniture and Woodcrest Manufacturing. Within the past year Mike also partnered with another past president of IHFRA, Bob Bruns from Cozzia Massage Chairs to help launch a nationwide sales force for Mega Motion, a wholly owned subsidiary of Pride Mobility.  Mike indicated he never would have had this opportunity had it not been for his involvement and connections made as a member of IHFRA.

Root writes the Rep blog for Furniture Today as well as the New Media Marketing articles for Furniture World magazine; and is on the CQRID board for the Interior Design Society and is a newly elected board member of the National Home Furnishings Association.

Joining Mike Root on the IHFRA Executive Committee are:  1st Vice-President Christopher DeLisa, Greater Metropolitan Furnishings Association; 2nd Vice-President, Matthew Keepers, At-Large Member; Secretary/Treasurer, Frank Lorenzo, Florida Home Furnishings Representatives Association; and Chairman of the Board, Mark Scharff, Greater Metropolitan Furnishings Association.

The IHFRA Executive Committee will be sworn in at the IHFRA Presidential Gala on Friday, April 20 at the IHFC Ballroom on the 11th Floor Design Center. For more information contact IHFRA at 336.889.3920 or e-mail. Reservations can be made online.