Surya Moves to Expanded Showplace Showroom

March 20, 2012  by in UnCategorized   

By Home Furnishings Business in on March 21, 2012 Area rug and home accent supplier Surya is moving to a new showroom in Showplace for next month's High Point Market.

The company's new 26,056-square-foot showroom will be on the fourth level of Showplace, space 4100. The move represents a major expansion for the company, which had been showing in a 5,176-square-foot space on the third floor of the building.
 
"We are very excited about this new location," said Satya Tiwari, Surya president. "A bigger showroom affords us the chance to inspire our retailers with all our latest designs and also spotlight the most important trend and color stories that are shaping the industry."
 
Through its showroom displays, Surya will provide retailers with an overview of what is happening in the home furnishings world today, Tiwari said.

"And we'll share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents," he said.
 
In addition to product and display ideas, Surya also will use its showroom to conduct Surya University training sessions with retailers during market. The sessions are designed to provide retail salespeople with an understanding of the company's line along with tips about how to successfully sell rugs and other accessories to consumers.
 
"We are not just a product company," Tiwari said. "We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business."
 
During market, Surya will introduce a number of new products in all of its key categories-rugs, wall art, pillows, poufs and throws. The introductions will cover a range of design themes, Tiwari said.
 
"In rugs and accents, we'll show fresh lattice patterns and hot colors such as tangerine, turquoise and updated grays and browns," he said. "We work hard to make sure that all of the cutting-edge trends happening in the marketplace are reflected in our lineup."
 
To celebrate its new showroom, Surya is holding a party for retailers Sunday, April 22, from 6 p.m. to 2 a.m. The event will include a music provided by a live D.J., dancing, food and beverages.
 
In addition, Surya also will serve breakfast, lunch, and cocktails and hors d'oeuvres daily in its showroom.
 
"We want our showroom to be a destination where retailers from around the world gather to share insights and ideas," Tiwari said. "Our showroom will be inspiring and fun, where our business partners come to get energized and see what's new and exciting."