WHFA, MicroD Plan Webinar Series

March 20, 2012  by in UnCategorized   

By Home Furnishings Business in Internet on March 21, 2012 The Western Home Furnishings Association and MicroD, have partnered to create a webinar series to educate home furnishings retailers on search engine optimization (SEO) and search engine marketing (SEM).

"We are working hard to make continuing education easier by bringing much needed content right to the retailer's inbox. And working with a knowledgeable partner like MicroD, Inc. allows us to deliver quality affordable education without cutting into busy schedules," said Sharron Bradley, WHFA executive director.

The three-part series will be broken up into 30-minute segments of information. A Q&A session will be available after each presentation to help attendees understand how this new marketing opportunity can work for their individual operations.

"Our goal in developing online learning was to engage the largest retail audience possible and help ease the challenges they face day to day," said Mona Nigam, MicroD executive vice president. "One of those challenges for retailers is finding the time to attend quality education programs. As important as live meetings are, the reality in this economy, is that it is not always possible to travel to meetings. This series, in partnership with WHFA, just adds another layer of benefits for association members without asking them to leave the store. We are proud to be invested in this project."
 
The three part series includes:

Part 1 - SEM and SEO: Defined
March 29, 6-6:30 p.m. Eastern time
This 30-minute training session is geared toward the furniture retailer and will focus on driving traffic to a physical storefront location. The first sessions will provide attendees with an overview of the principles of SEM and SEO and demonstrate their application to all businesses represented online.

Part 2 - SEM and SEO: Optimization Techniques, Local Listings, and Page Rank
April 3, 6-6:30 p.m. Eastern time
This 30-minute training session is geared toward the furniture retailer and will focus on driving traffic to a physical storefront location. The second session focuses on using a variety of SEM and SEO techniques. This webinar will show attendees how to leverage keywords, utilize local search engine listings, such as Google Places and Yahoo Local, and demystify the concept of page rank.

Part 3 - SEM and SEO: Link Strategies and Checklist
April 10, 6-6:30 p.m. Eastern time
This 30-minute training session is geared toward the furniture retailer and will focus on driving traffic to a physical storefront location. This third session will teach attendees the power of linking and help understanding of the strategies involved in creating meaningful Web site "buzz". In addition to link strategies, the session will introduce a 12-point SEO checklist to aid in directing store traffic.

This webinar series is open to all home furnishings retailers. Only WHFA members will be able to watch webcasts of the presentation at a later date. Register for the March 29th webinar online or call (800) 422-3778.