BrandSource Has New Financing Options

March 15, 2012  by in UnCategorized   

By Home Furnishings Business in Customer Service on March 16, 2012 Retail buying group BrandSource has launched a credit card program designed to boost Spring sales.

Members got a look at the program during the merchandising group's summit in Orlando last week. The new BrandSource credit card offers qualifying customers 0 percent interest, 24-month financing for a six-week promotional period that begins on April 22 and lasts through the end of May. The cost to the dealer is less than 1 percent.
 
"When a typical retailer runs a 0 interest, 24-month promotion, associated fees often climb as high as 10 percent, making it cost-prohibitive," said Bob Lawrence, CEO of BrandSource. "We've negotiated with Citi Financial Services to help offset the cost of this program so our members pay less than 1 percent. The money saved can be used for other things, including additional promotions or even member dues."
 
Earth Day marketing campaigns have exploded over recent years, with increasing numbers of major appliance, electronics and home furnishings retailers offering a variety of green- and energy-themed promotions. Men looking for Mother's Day gifts often purchase consumer electronics, major appliances or products geared toward outdoor entertaining. During the busy Memorial Day shopping weekend, consumers often search for great deals.
 
"Big box stores run aggressive advertising and promotional campaigns throughout the spring, and our members need a competitive edge," said Lawrence. "This program is designed to help BrandSource members drive foot traffic into their stores and help customers purchase what they need for their families with easier payment terms."

Based in Anaheim, Calif. and founded in 1969, BrandSource is a 100 percent member-owned merchandising group with nearly 4,500 independent dealer members in North America and close to 3,000 "branded" stores in the United States.