Protect-A-Bed, Mattress Firm Encourage Naps

March 13, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on March 14, 2012 Protect-A-Bed and retailer Mattress Firm (NASDAQ MFRM) have teamed up to encourage sleepy people to recover with a restorative nap.

The companies have created a Facebook giveaway that started Monday to celebrate the benefits of napping.

Protect-A-Bed and Mattress Firm are encouraging people to visit the Catnap Chronicles sweepstakes and share details about their favorite nap. From the best location to nap, to the benefits of a good nap, to the right amount of time to feel rested, the companies want to know what qualities make the best naps.

Through March 30, people who enter the sweepstakes will be registered for a chance to win the grand prize of a new Tempur-Pedic mattress set from Mattress Firm and bedding protection products from Protect-A-Bed. Three runner-up winners will also win bedding protection from Protect-A-Bed. All winners, who will be randomly selected, will be announced on Facebook April 6.

"Year after year, scientific studies show us that lack of sleep leads to accidents, increased anxiety and other health risks which can be avoided with proper sleep patterns," said James Bell, CEO of Protect-A-Bed, a provider of mattress protection products. "After the loss of an hour of precious sleep, we encourage everyone to try to fit in a short, healthy nap."

Sleep experts encourage occasional napping, particularly if you've experienced a bad night's sleep.

Karrie Forbes, Mattress Firm executive vice president of merchandising and marketing suggests evaluating your current mattress to ensure quality sleep during those mid-day naps and at night.

"We recommend that people replace their mattress every eight years," Forbes said. "Our bodies change over time and it is important that your sleep environment is not only sanitary, but provides the proper comfort and support. The right mattress eliminates tossing and turning to help you sleep happy and wake up feeling refreshed from a short catnap or full night's sleep."

To kick off the sweepstakes, Protect-A-Bed (@Protect_A_Bed) and Mattress Firm (@MattressFirm) hosted a Twitter  party on the topic of napping Monday, March 12. Representatives from Protect-A-Bed and Mattress Firm offered tips on choosing the right mattress and mattress protection for naps. In addition, Lauri Loewenberg (@thedreamexpert), a dream expert, was available to discuss dreaming during naps.