Pure LatexBliss Launches "Sexy" POP

March 7, 2012  by in UnCategorized   

By Home Furnishings Business in Display on March 8, 2012

Mattress manufacturer Pure LatexBliss has launched a line of "sexy stand-out, built-to-order point-of-purchase displays."

Pure LatexBliss, Atlanta, incorporated high-end design, materials and new custom images in the new program Retailers can choose from multiple images, which feature beautiful men and women relaxing on their PureLatexBliss beds.

"Retailers tell us our new displays are at the intersection where Victoria's Secret meets Apple," said Pure LatexBliss Co-Founder and CEO Kurt Ling. "We first displayed the POP in High Point, and our customers confirmed our feelings--that these displays are remarkably high end, distinctive and establish the brand in a very clean, modern and graphically dominant way."
 
POP materials include single and double sided curved wall dividers along with wall posters.  For both, the images are printed on fabric and stretched across metal framing, evoking a sense of art rather than the usual promotional banners. A hanging pillow display and a combined pillow/topper display allow retailers to seize the increasingly growing accessory market, while a bold footboard allows retailers to use mattress samples to create €œbliss theatre€ where the consumer relaxes and watches the Pure LatexBliss story on flat screens at the head of the mattress.

"Our ultimate goal is to increase the retailer's average ticket, making their store and our products even more experiential," Ling said. "We strive to be innovators in the sales process and retail experience. We chose to be creative and original in selecting the graphics and materials for our display and I believe it will pay off in a big way at retail."