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Discover High Point Market through Video
March 5,
2012 by in UnCategorized 
By Home Furnishings Business in High Point on March 6, 2012
The High Point Market
has produced an interactive video to showcase a buyers discovery of the home furnishings show and what it offers.
The Discovery video puts a spotlight on the depth and breadth of the Market and its reach around the world. As the buyer in the video learns more about the Market, viewers can interact with the video, discovering embedded clues that lead to more information and opportunities to register for prizes.
We want viewers to connect with this innovative Discovery Video by interacting with it, said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. The idea is to inspire them to explore and discover not only the videos hidden clues, but to learn more about the High Point Market itself.
The video uses a clickable service called WireWax that embeds motion-tracking hotspots into the video. When a viewer places a cursor over a hot spot, a box pops up to provide up more information or to lead them to register for drawings for prizes.
The prizes in the video also offer ways for buyers to learn more about the High Point Market, Taylor-Smith said, adding that viewers can win airfare and hotel vouchers for the upcoming market.
Drawings for the prizes will be held April 1, and winners will be notified April 2.
The buyer in the video, Sara Miles, will continue to reach out to her friends on Twitter as she discovers the Market. Follow her journey at @sarandipitiLA.
Check out the Discovery Video online.