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WithIt Adds Speakers to its Upcoming Technology Symposium
December 8,
2009 by in UnCategorized 
By Home Furnishings Business in on December 9, 2009
WithIt has added three digital marketing experts to the agenda for its upcoming technology symposium.
The one-day event, "Corporate Strategy, Integration & Investment in Digital & Social Media Technologies," is set for Jan. 13 at the Greensboro/High Point Marriott in Greensboro, N.C. The meeting will be from 1 p.m. until 5 p.m.
Panelist for the discussion about digital and social media activity in the home marketplace will be: Bert DuMars, vice president of e-business and interactive marketing for Newell/Rubbermaid; Pamela Jordan, director of online marketing and e-commerce for Furniture Brands International; and Jessica Koster, marketing manager for Cargill Inc. BiOH Polyols.
Leslie Carothers, principal of The Kaleidoscope Partnership, will moderate.
Digital and social media hold great promise in ways to move forward and build revenue, said President Stephanie Lowder, 2010 president of WithIt. Our panelists will explain how their companies have made decisions about relevance, strategy, structure, policy and investment in these global enterprise technologies.
In addition to the panel discussion, the symposium will feature a keynote address by Emily Riley, a senior analyst with Forrester Research, the firm that published Groundswell: Winning in a World Transformed by Social Technologies. Maggie Fox, founder and CEO of Social Media Group, will present a case study on how her client, Ford Motor Co., generated real return on investment through its social media efforts.
The symposium is tailored to C-level executives and the critical decisions they and their digital media and marketing executives will make 2010.
It is a difficult time to be a business leadertough economy, budget cuts, socially engaged consumers, competitors of every stripe, media fragmentation, Lowder said. Despite the challenges, 94 percent of companies plan to maintain or increase investment in interactive technologies in 2010.
The general business community is welcome to attend the half-day event. The symposium fee is $100 for the first attendee from a company and $80 for each additional person from the same company.
Registration is available at withit.org and seating is limited.