Broward Named Senior VP at AmericasMart Parent

February 23, 2012  by in UnCategorized   

By Home Furnishings Business in Executive Changes on February 24, 2012

Douglas Broward has joined AmericasMart Atlanta parent AMC Inc. in a new position, senior vice president/branding.

The post was created to help accelerate and expand AmericasMart's growth in the global tradeshow/trade mart sector. Broward is charged with creating and sustaining AmericasMart brand continuity across all shows, markets and business lines through all marketing communications channels and in the AmericasMart on-site brand presence.

Broward joins AMC from Grizzard Advertising, part of the global advertising and marketing firm Omnicom Group, where he was chief creative officer. At Grizzard, and in other agencies and firms, Broward developed successful branding and strategic creative programming for a range of clients.

His new position emphasizess AMC's mission as a global marketing services company and elevates the celebrated AmericasMart brand as a driving force in delivering superior customer service, said President and COO Jeffrey L. Portman Sr.

"Douglas brings his creative prowess to bear on every aspect of our business," he said. "He will help lead the charge to express AmericasMart in cutting-edge, harmonious ways through all internal and external expressions of our brand."