NHFA Partners with Web4Retail

February 20, 2012  by in UnCategorized   

By Home Furnishings Business in Internet on February 21, 2012

The National Home Furnishings Association has teamed with Web4Retail to provide complete Internet marketing services to NHFA member furniture retailers.

The services include Web site development, search engine optimization, social media marketing, reputation management and email marketing. Members will select from a complete packaged offering or individual services.

"Our membership has requested that we develop a program in conjunction with a provider to handle all aspects of internet marketing and social media," said Steve Dehaan, NHFA executive vice president. "After an extensive search, our search committee determined that Web4Retail is the appropriate provider for the home furnishings industry."

Web4Retail, a division of Keniston & Company, has more a decade of experience working with retailers and is an industry leader in technology and the Internet.

"Web4Retail and the NHFA are alike in that we are committed to the preservation of the independent retailer," said Web4Retail President Denise Keniston. "This program has been designed specifically for the independent home furnishings retailer who has seen a drastic change in the manner in which the consumer shops the category, as well as changes to the competitive landscape."

The program is currently in place and is available to NHFA members.