Woolrich Launches Consumer Web Site

December 7, 2009  by in UnCategorized   

By Home Furnishings Business in on December 8, 2009 To support its licensing brand partners and expand opportunities for increased sales, Woolrich has launched a new consumer Web site dedicated to its home furnishings division.

The site went live Nov. 20 and began receiving requests from consumers for literature and other information within its first few minutes of operation, according to Woolrich, Pa.-based Woolrich. Encompassing more than 500 products, the Web site will be used in all advertising and public relations initiatives for home furnishings.

Consumers visiting the site who "Join Our Mailing List," as well as those who request literature via the reader service sections in select shelter magazines, will receive a 16-page color booklet highlighting products from each of Woolrich's home furnishings brand partners.

"We know the shopping process for many customers includes extensive research on the Web, collecting literature, and visiting retailers," said Sharon Kepley, manager of licensing for home furnishings. "As the economy trends upward in 2010, Woolrich and our brand partners will be well positioned in the minds of potential home furnishings customers. We fully expect these tools to turn shoppers into buyers."

The Web site showcases the unique products of Woolrich's home furnishings brand partners, all celebrating the beauty of the outdoors. Visitors to the site can preview a wide variety of products including bedding ensembles, blankets, bed and bath accessories, area rugs, wall décor, indoor and outdoor furniture, indoor and outdoor lighting, pottery dinnerware and tabletop accessories, garden accessories, and handcrafted collectible Christmas Santas.

A retail store locator will display premier retailers who have meaningful displays of Woolrich. Many items can be purchased by clicking, "Buy Online Now," which connects to the Woolrich e-commerce site located at www.woolrich.com. Seasonal decorating stories offer design tips and product suggestions. Those who €œJoin Our Mailing List€ will also receive occasional e-mails offering specials and announcements regarding new products.