Cindy Crawford to Pitch Art Van Mattress Line

February 13, 2012  by in UnCategorized   

By Aggregated Content in Bedding on February 14, 2012 from http://c.moreover.com/click/here.pl?z5918020192&z=1250249030

Art Van Furniture hopes to smarten its image by signing supermodel Cindy Crawford as the face of its Pure Sleep mattress line, the Warren-based retailer said.

Art Van has a longstanding business relationship with the supermodel. Crawford has sold her line of living room furniture, Cindy Crawford Home, in Art Van stores for more than a decade, and she has been the guest of honor at Art Van events.

Crawford is an ideal spokeswoman for Pure Sleep because she has promoted a good night's sleep as the path to wellness and beauty, Art Van President Kim Yost said Monday.

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