Del Sol Expanding in Phoenix

February 19, 2012  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on February 20, 2012

Del Sol Furniture has bought a 25,000-square-foot former grocery store for a new furniture store in Phoenix's West Valley.

The space is nearly double the size of the company's largest store and is intended to expand their presence into an area currently underserved by home furnishing retail options. Interior remodeling on the space is currently underway with an expected opening by April of 2012. 

While plans for the company's growth were put on hold by the economic downturn, management is bullish on current and future trends in the market.

"We definitely held back when the economy slowed down, but we adapted and built a better foundation," said Vice President Alex Macias. "When the opportunity for this space came along we saw the potential to better serve our customers as well as get back to our West Valley roots."

Del Sol is looking to establish this anchor location as a flagship for the furniture brand. The concept will take advantage of the larger location to offer more product selection and provide a one stop shopping experience to a wider customer demographic.

In reaction to the economic downturn's impact on the home furnishing and greater retail markets, Del Sol scaled back some locations and made efforts were made to broaden the customer base. Responding to the effects of the housing downturn, the company enhanced its finance offerings to help customers fulfill their furnishing needs.

"We understand that families have struggled, so we are excited to open this new location as a thank you to all our loyal customers and demonstrate our commitment to the Phoenix community," said owner Rosa Macias.

Opened in 1997 as Muebleria Del Sol by Venancio and Rosa Macias, the company has grown to four valley locations including Red Tag Furniture at Arizona Mills Mall, which coincided with a rebrand from a mostly Hispanic market segment to a more general consumer reach. The company has evolved into a second-generation family-owned furniture retail business with son Alex Macias and daughter Minerva Macias-Maestas now at the helm.