WithIt To Host Debate Pitting Women vs. Men at ISPA Expo

February 14, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on February 15, 2012

Home furnishings women's leadership network WithIt will host what could be a heated panel that pits women against men during next month's 2012 ISPA Expo.

The panel discussion, an examination of the passion and smarts that go hand-in-hand with marketing to women, will go round for round 4 p.m.-5 p.m., March 15 at the Indiana Convention Center in Indianapolis.

The "cotenders" are Kim Knopf, CEO, Innovative Mattress Solutions; WithIt 2012 Secretary Cindy Williams, vice president of client services, Info Retail; Don Wright, chief marketing officer, Wright Global Graphics; and Mark Quinn, segment vice president of marketing, Leggett & Platt.

WithIt 2012 President Julia Rosien, chief idea officer at SocialNorth.com, will referee the panel.
   
"We've all heard the stats that women make the majority of buying decisions for the home," Rosien said. "But have we really listened to what 'she' wants? She says something completely different. Our panel will investigate if the bedding industry is satisfying both sides of the bed."

The event is sponsored by Wright Global Graphics; WithIt and the International Sleep Products Association.