Jerome's Expanding to Rancho Cucamonga

February 14, 2012  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on February 15, 2012

Jerome's Furniture is renovating a 41,000-square-foot building in Rancho Cucamonga for its first San Bernadino County store, its ninth in Southern California.

The location at 11750 E. 4th Street in Rancho Cucamonga neighbors Costco and is across the street from Ontario Mills, a popular shopping mall.

"Our expansion is a reflection of our continued focus on listening to our customers," said Lee Goodman, president and CEO of San Diego--based Jerome's. "We're already handling same-day deliveries to residents all over Riverside, San Bernardino and Orange Counties. Now, customers in Rancho Cucamonga will have their own neighborhood Jerome's where they'll find an exceptional customer experience, same-day delivery and no gimmick everyday low prices, or Jerry's Price, that we're known for."

This is the first location for the company in San Bernardino County since Jerome's expansion into Riverside County in 2010 with two locations in Corona and Murrieta. Ashley Hood will manage Jerome's Rancho Cucamonga showroom. Six other long-standing Jerome's employees will join Hood at the new showroom, and the company expects to hire about 20 sales, customer service and service positions. The location is easily accessible, located northwest of the interchange of interstates 15 and 10, and is expected to bring customers from the city of Rancho Cucamonga as well as surrounding areas of Ontario, Bloomington and Fontana.

Jerome's has seen significant growth, increasing sales 20.8 percent in 2010, and another 6.4 percent last year to $102 million.

The company attributes its success to the Jerome's family values instilled in the brand since its founding by Jim and Esther Navarra in 1954. Jerome's holds a firm commitment to a no-nonsense sales approach, which rejects gimmicky promotions to bring everyday value known as "Jerry's Price." Now, the third-generation family members are in leadership roles at the company.