Genova to Lead Cuipo Sales

February 12, 2012  by in UnCategorized   

By Home Furnishings Business in Green on February 13, 2012

Matt Genova has joined Cuipo, an international initiative to protect and preserve the world's endangered rainforest, as director of sales.

He will be responsible for promoting the Cuipo mission through brand activations and lead strategies with partners and affiliates aligned with the Cuipo vision. 
 
Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

"I'm very excited to join a company that not only shares my passion for the environment and a concern for our future but is an award-winning lead strategy platform," said Genova. "Being able to connect people and brands who share a common vision about our world is both humbling and rewarding."
 
Prior to joining Cuipo, Newport Beach, Calif., Genova served as senior vice president of sales at Nook Sleep Systems; and was the architect of the Modern Brand Collective, which included modern, innovative brands such as Clek, Bloom, Itzy Ritzy, Boon and Orbit.

His experience also includes assisting in the launch of 10 Grain, the furniture-licensing partner of Paul Frank Inds. and a subsidiary of Star International Furniture, as well as more than a decade in design work for furniture, high-end restaurants and residential projects.