O.W. Lee Announces 2 New Quick-Ship Programs

February 12, 2012  by in UnCategorized   

By Home Furnishings Business in Casual Furniture on February 13, 2012 High-end outdoor furniture and accessory vendor O.W. Lee has two new quick-ship programs for faster access to inventory for retail dealers and designers in all regions.

The program includes the company's Santorini Fire Pit and a Monterra Chat & Fire Pit Set, which can now be shipped within 10 working days from receipt of completed sales orders. The "Fast as Fire, On Demand" quick ship programs will be available to O.W. Lee's customers March 1-Aug. 31.

"We developed the new 'Fast as Fire, On Demand' program with quicker lead times on key products to maximize dealer success with our lines," says Terri Lee Rogers, president of Ontario, Calif.-based O.W. Lee. "In addition, we wanted to ensure popular items could be delivered to our customers in a timely manner for their short lead-time installations."

The Santorini Fire Pit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in Sand, Mocha or Calico. The Santorini Fire Pit has a rich Espresso finish and comes with burner assembly. Fire ring inserts can be ordered such as a Log Kit with lava rock granules, Ceramic Rock Kit with lava rock granules, Glass Kit with decorative glass in two colors, or Lava Granules only.  

The Monterra Chat & Fire Pit Set was conceptualized to offer a combination of O.W. Lee's popular Monterra Club Chairs and Vesuvius Chat Height Fire Pit. The chair options are the Monterra Spring Base Club Chair and Monterra Swivel Club Chair, both with Espresso frames and Fife Ginger fabric cushions. The Vesuvius fire pit base is paired with a Richmond 54-inch round hearth top in cast aluminum.

The Richmond hearth top frame is Espresso in fashion with the frames of the Monterra Club Chairs. Fire ring inserts featured in the Monterra Chat & Fire Pit Set are the same as with the Santorini Fire Pit program.

O.W. Lee leased a 25,000-square-foot warehouse to store the inventory for both of the new quick-ship programs. The building is adjacent to the company's upholstery department and in close proximity to the main manufacturing plant.

"Last year, several dealers successfully placed Santorini on the floor because of our quick-ship," said Rogers. "It allowed them to show more selection with minimal increases in inventory, while still servicing consumers quickly."