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Copenhagen Furniture Fair Jumps on Calendar
February 9,
2012 by in UnCategorized 
By Home Furnishings Business in on February 10, 2012
A trade show group in Europe is hosting a furniture, lighting and design fair in Copenhagen Sept. 6-9.
The focus of the fair, dubbed DNA, is to showcase contemporary, modern and innovative Nordic design. The show is created by the team behind the
CPH Vision/ Terminal-2 fair, a fashion event that in few years has become pivotal in European fashion circles.
DNA is design hub with an exclusive mix of Scandinavian and international brands, of creative talent and established manufactures. As a natural melting and gathering point for retailers, buyers, architects, interior designers, journalist and design lovers, DNA is located in an old warehouse Lokomotivværkstedet in the center of Copenhagen.
For some time Copenhagen has lacked a fair for furniture, lighting and design, said Erik Rimmer, chief editor of
Bo Bedre, a Danish design and living magazine. "A place that once a year puts focus on and celebrates the creative and exiting development and a fair is just the right thing for that. It seems so natural since furniture and design is such a big part of our Nordic consciousness and the Danish capital has everything needed to host such an event: Great architecture and culture, accessibility and modern infrastructure."
The launch of DNA is an important step on the path to establishing Copenhagen as an epicenter for high quality design of the kind that caters for a demanding audience. This is a step, which is very welcomed by the key players in the design industry.
The DNA fair focuses on quality and not quantity, which makes it different from other events in the same category," said Michael Anker, CEO of lighting company
Luceplan. "It is a platform for the companies that are thinking ahead and doing really well. With the fair at Lokomotivværkstedet we now have the optimal setting for Nordic brands to show the world what they do so well -- and for international brands as Luceplan to show their work in this high quality context. And putting focus on quality in both design and materials points backwards to a proud tradition in Scandinavia and at the same time it points to a future where a lot of newer, innovative brands are heading for success.