Tempur-Pedic Offers Lower Priced Line

January 30, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on January 31, 2012 Bedding supplier Tempur-Pedic International (NYSE: TPX), has introduced a the Tempur-Simplicty collection, a lower priced line of beds.

The collection features three new mattresses with a Tempur-Pedic solution for every sleep preference: the Tempur-Simplicity Firm, Tempur-Simplicity Medium and Tempur-Simplicity Soft. Each mattress features the latest formulation of Tempur-Pedic's proprietary  Tempur-Essential material.

"The Tempur-Simplicity collection offers consumers who desire Tempur-Pedic beds, but have not considered a premium mattress, the opportunity to become Tempur-Pedic owners," said Rick Anderson, president. "The collection offers the comfort, support and no-motion disturbance benefits our customers expect in a simple, elegant design, giving satisfied Tempur-Pedic owners even more reasons to recommend the brand."

"This launch greatly expands Tempur-Pedic's business potential in the category by doubling the size of our addressable market," said Chad Colony, senior vice president of U.S. sales for Tempur-Pedic. "We expect the Tempur-Simplicity Collection to further accelerate the market shift from spring mattresses to consumer-preferred non-spring mattresses and raise the average unit selling price and profitability for the entire market."

The introduction follows almost two years of consumer research and product development, including more than 2,500 consumer prototype evaluations. Twelve rounds of testing on the three models also revealed that half of those who tested a Tempur-Simplicity bed will seriously consider it for their next purchase.

Backed by a 10-year warranty, the beds will retail for $1,499 each (queen flat set). Supported by national television advertising, the collection will be available nationwide at authorized Tempur-Pedic retailers and through the company's Web site beginning in April 2012.