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Ekornes, Retail Partners Raise more than $420K for Charity
January 26,
2012 by in UnCategorized 
By Home Furnishings Business in Community/Charitable Support on January 27, 2012
Upholstery producer
Ekornes recently wrapped up its 4th annual Charity of Choice promotion with its retail partners. The seven-week promotion generated more than $420,000 for various charity organizations.
The promotion ran in North America during the holiday season from Nov. 25 to Jan. 16. Consumers were asked to donate $50 to the charity of the dealers choice. In return the consumer received $200 off the purchase of a Stressless recliner. Ekornes and the dealers shared in the cost of the product discount.
We are pleased and proud to have had the participation of 386 dealers covering 522 locations during this charity promotion, said Peter Bjerregaard, president of Ekornes. It is important to us to be a leader and drive business for our dealers which can contribute so greatly to our communities at the same time.
The promotion was supported with national television advertising, in-store POP and advertising support materials for the dealers including print ads, flyers, graphics for dealer websites and more. This resulted in a final seat count of more than 6,300 during this promotion, in addition to dealer inventory sales of nearly 2,100.