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Comfort Solutions Remodels Vegas Showroom to Showcase Intros
January 26,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on January 27, 2012
Bedding supplier
Comfort Solutions has transformed its Las Vegas showroom to embrace its new Never Stop Dreaming brand identity.
The company's space at A-546 has been remodeled in its architecture, layout, design and media to represent "the leading edge of mattress retailing now and for the future," said Dave Roberts, president and COO.
"In the products we'll present, the first-ever market activities we've planned and the showroom environment we've created, our total Las Vegas effort will confirm who we are and the leadership stake we're firmly planting in the arenas of sleep science and technology, product innovation with purpose, meaningful sleep solutions and sustained corporate citizenship."
The new space is modern, sleek and high-tech, blending new technologies, media and materials to create the right venue for its iMattress introduction. The iMattress collection offers an open-cell memory foam infused with cooling gel spheres along with a zoned system that improves the internal air exchange and breathability of the beds.
In addition to showcasing the iMattress, the company will present its ultra-luxury collection of
King Koil products in the showroom's rotunda.
The new showroom also includes special stations intended for sleep education, product training and discussion. The spacious lobbydedicated to the Comfort Solutions brand and Never Stop Dreaming messageincludes a giant video screen, sofa seating and other visitor amenities.
Along with its new show space, the company will host for the first time in Las Vegas a formal, pre-market event Sunday, Jan. 29 to kick off its brand direction and marketing plans.
The agenda for the cocktail-dinner gala, to be held at the Paris Hotel, will include presentations on Comfort Solutions new brand message, specifics on the launch of an outreach program to St. Jude Childrens Hospital, plus unveilings of new products and marketing programs for 2012.