Daily News Archive
Brought to you by Home Furnishings Business
Lazar Offers Ultrasuede Market Deal
January 25,
2012 by in UnCategorized 
By Home Furnishings Business in Las Vegas on January 26, 2012
Contemporary upholstery producer
Lazar Inds. will be offering retailers a 20 percent discount on orders specifying
Ultrasuede covers placed during next week's
Las Vegas Market.Upholstery specialist Lazar Industries announces a special dealer incentive kicking off this weeks home furnishings tradeshow in space B-612, Las Vegas World Market Centerall orders specifying branded Ultrasuede® covers will be available at a 20 percent discount.
The promotion draws attention to Lazars recommitment to one of its best-selling upholstery cover options, focusing on higher profit margin opportunities for the U.S. based-furniture manufacturers customers.
The retail community is eager to diversify their product mix to capture design-savvy and value-based consumers, and Ultrasuede is a proven winner for this audience, says Rob Luce, president and CEO of Lazar Inds. We are pleased to reintroduce one of the most productive relationships in our history with this special offer.
From the companys start in the early 1980s, Lazar was a top resource for home furnishings dealers offering Ultrasuede as a custom option on upholstered seating products. Low pricing pressures from within the industry made it difficult to sell over the last several years, Luce said. But were done with cheap microfiber imitations that end up costing all of us more in the long run with quality issues and low margins.
The high-performance cover delivers a host of consumer benefits, including durability, easy care and cleaning, and a rich palette of 97 in-stock colors to choose from. In 2009, parent company Toray Industries re-engineered Ultrasuede with its proprietary EcoDesign manufacturing process, reducing both energy consumption and carbon emissions by more than 80 percent. Recycled Ultrasuede is additionally featured in Lazars EarthDesigns collection of furniture.
The Ultrasuede incentive from Lazar will be available to dealers through June 30, and retail buyers should contact their Lazar representative for details.