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Wright of Thomasville Likes "Wright Assist"

By Home Furnishings Business in Las Vegas on January 25, 2012 Home furnishings marketing services and support specialist Wright of Thomasville will again offer its Wright Assist program at Las Vegas Furniture Market.

Wright Assist is an at-market concierge service to help clients properly prepare and install signage and other last-minute point-of-purchase materials. As a part of its service offering at market, the company also will have an on-site designer with the tools to help clients work collaboratively with their customers to create specialized campaigns in real time.

Wright will operate the center at World Market Center, space B-1062, Thursday through the close of the market on Feb. 3, from 8 a.m. to 6 p.m., and after hours by special appointment.

In addition to the on-site designer, staffers will be available to assist clients install signs, point-of-purchase materials, receive deliveries, provide extra pillows or shams, and press or clean fabrics if needed.

"We experienced incredible success with the Wright Assist program last summer where we were able to help many exhibitors with last-minute needs for the show," said Wright President and CEO Greg Wright. "Since the components we provide in the marketing communications arena are an integral piece of our clients' marketing plan, we felt we needed to have a team on-hand again to help handle a number of common emergency needs clients typically face on-site at shows."


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