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Donaldson Named VP of Digital Communications for BrandSource
January 17,
2012 by in UnCategorized 
By Home Furnishings Business in on January 18, 2012
BrandSource has named Bob Donaldson vice president of digital communications.
In this new role, Donaldson will oversee member communications, social media and e-mail marketing campaigns, Internet sales, the BrandSource App and a redesign of the group's backroom communications area. He will also supervise the strategic planning and implementation of new digital technologies designed to offer added value to BrandSource members.
Bobs vast knowledge of digital technology and his strong leadership skills will help us continue our commitment to evolve and expand the digital communications side of our business, said Bob Lawrence, CEO of BrandSource. We look forward to his contributions.
Donaldson has more than 20 years of retail sales and management experience in the major appliance and consumer electronics industries. He has been with BrandSource for more than 16 years in several capacities including region manager, director of communications and, most recently, director of digital marketing.
Previously, Donaldson was a key accounts representative with
Simmons Co., helping the company expand its mattress business into non-traditional retail stores. He has also served as national sales manager for Federal Warranty, an extended service plan division of American Banker's Insurance Group.